May 13, 2021

Lincoln Project’s anti-Trump ads show power of biting satire – The Conversation US

The narrator in a recent Lincoln Project ad tells listeners, “In six months, COVID-19 has killed more Americans than any disease in a hundred years. Donald Trump lied about it, rejected science, and still has no plan to save Americans.”

The narrator tells listeners that, unlike Trump, Democratic challenger Joe Biden has a plan for the virus, while a second voice, in the background, reads the names of some of those who have died of the coronavirus.

The ad ends with the narrator saying, “On November 3, vote like your life depends on it.”

The Lincoln Project’s ‘Names’ ad uses elements of satire to increase its effect on viewers.

The ads, which air on television and online, were created by the Lincoln Project, a political action committee founded by longtime Republican strategists and staffers, including Steve Schmidt, who ran John McCain’s 2008 presidential campaign; Rick Wilson, ad maker for politicians Rudy Giuliani and John Kasich; and George Conway, attorney and husband of Trump loyalist Kellyanne Conway.

The PAC has spent US$28 million – most of that money on ads – to defeat Trump, who, it says, has destroyed GOP principles and, in the process, is destroying America. The ads portray Trump as
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