June 20, 2021

Exclusive: Pro-Trump super PAC launches $40M ad blitz in sprint to election – Axios

America First Action, the biggest pro-Trump super PAC, is spending another $40 million on economy-focused ads in key states ahead of November, including a new targeted campaign in the Philadelphia suburbs.

Why it matters: It shows Republicans remain concerned about Florida, Pennsylvania, Wisconsin, North Carolina and even Georgia — all states Trump won in 2016.

  • The new ad buy brings America First Action’s total spending this cycle to over $106 million.
  • The group says they plan to announce yet more spending in the five weeks between now and the Nov. 3 election.

What they’re saying: The PAC’s president Brian Walsh told Axios that this spending, while independent of the Trump campaign, provides cover in key areas in order to allow the president’s team to spend more in other places where they may see opportunities to flip states that were blue in 2016.

  • “We want to focus as much as we can on the center of the dartboard,” Walsh said.

Details: The campaign will include TV, digital and mail ads.

  • One ad running in Philadelphia this week asserts that Joe Biden wants to raise taxes on Day One, and that his plans would unravel the economy.
  • Trump’s own campaign has been increasingly looking to Pennsylvania as key to his re-election.

By the numbers:

  • Florida: The group will spend $8.7 million in Miami, with ads starting on Oct. 7 and running through Election Day. (The group is already